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Rebrands
Digilant
Digilant set out to modernize its brand to better reflect its offering and position in the market. Together we:
- Reimagined Digilant’s messaging and positioning
- Collaborated with visual artists to establish a fresh visual identity
- Implemented new positioning and branding across all of Digilant’s assets and sales collateral
- Launched paid and organic campaigns across social, search, display and email
ViralGains
ViralGains sought a new identity that matched its fun, loyal, and friendly. Along with executive leadership we:
- Created new positioning that aligned with the company’s product roadmap and vision.
- Overhauled its website, branding, and collateral
- Launched email campaigns to celebrate and show off the brand’s new look
Integral Ad Science (IAS)
Integral Ad Science refreshed its brand in 2016 to set the stage for potential acquisition. Together we:
- Released a new website and corporate blog
- Created new company swag aligned with its unique visual identity
- Launched several events across the US, EMEA, and APAC to showcase the company’s new look
IAS was subsequently purchased by Vista Equity Partners in 2018, and rebranded again in 2023. Visit them here.
Thought Leadership
The Imperative for First-party Data Unification
Written on behalf of Mano Pillai, CPO, LiveIntent for AdMonsters.
What Does Apple’s iOS 15 Update Mean for Publishers?
Written on behalf of Jessica Muñoz, SVP of Product Marketing and GTM Straetegy, LiveIntent for AdMonsters.
In the shift to a more equitable digital world, email newsletters rise to the top
Written on behalf of Rachel Rubin, VP of Sales, LiveIntent for eMarketer.
You’re So Vain: Beyond Marketing Vanity Metrics
Written on behalf of Tod Loofbourrow, CEO, ViralGains for CMSWire.
Ebooks and Guides
Blog Posts
Identity resolution: Everything you need to know
A long-form explainer that helps educate those new to the subject of identity resolution, optimized for SEO, and intended for organic distribution and engagement.
What is non-endemic advertising, and why should retailers care?
This blog post dispels common misconceptions of retail media, helping readers further understand the topic of retail media, moving them down the funnel.
What is data hygiene and how can it help with identity resolution?
A brief walkthrough on data hygiene, created to help move audiences further down the funnel in their journey to understanding identity resolution and email marketing and advertising.
Retail media networks: Everything you need to know
A long-form explainer that helps educate those new to the subject of retail media and retail media networks, optimized for SEO, and intended for organic distribution and engagement.
Productivity with Purpose
Long-form content for Yomez, a time management and productivity app. Intended for existing and prospective app users, this blog post was made available through the blog for educational and motivational purposes.
In this blog post, I explore the topic of productivity what it means to be effective and productive.
Procrastination: Why we do it and how to stop
In this long-form blog post for Yomez, a time management and productivity app, I explain why humans are actually hardwired to procrastinate and steps one can take to rewire their brains.
This blog post was made available through the blog for educational and motivational purposes.
The Next Generation of Digital Storytelling
A brief blog post explaining the power of consumer sentiment and how it helps brands drive consumer loyalty and engagement.